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Thailand

CP Foods’ Adirek Sripratak

 

At the age of 71, Adirek Sripratak shows no signs of slowing down.  The former president and CEO of Charoen Pokphand Foods (CPF) officially became chairman of the company in March 2917, but he is still travelling far and wide in search of new markets and merger and acquisition opportunities for one of the world’s leading protein food companies.  In addition to animal feeds, traditional farms (pigs and chickens) and processed foods, CPF runs one of the largest shrimp farming operations in the world that includes broodstock facilities, hatcheries, farming, processing and international marketing.

 

Chaoroen Pokphand (CP) is the only company Adirek has worked for since he quit the Bank of Thailand at age 20.  His first job at CP, founded and majority-owned by Thailand’s richest man, Dhanin Chearavanont, was as a clerk at a feed mill in Bangkok, dealing with finance and accounting.  In 1999, he was appointed chief operating officer of CPF, and he became president in 2003.

 

Today, CPF has a presence in 16 countries, including Malaysia, Vietnam, Cambodia, Laos, India, Taiwan, Turkey, China, Russia, Tanzania, the Philippines, Belgium, the United States and England.  Many of the businesses abroad were acquisitions of existing operations.  The company exports to 40 countries on five continents, covering markets containing three billion people.

 

Currently, CPF employs about 120,000 people worldwide, out of CP Group’s total of 350,000.  When combined with its privately owned parent, CPF is a world leader in animal feed and shrimp farming.

 

Most of the management at CPF are promoted from inside.  For example, Sooksunt Jiumjaiswanglerg, who succeeded Adirek as the CEO, was head of CPF’s Vietnam operations for 12 years.

 

One big bet CPF has placed involves the USA market, where it experienced a couple of failures in its early days.  In December 2016, however, it acquired Minneapolis-based Bellisio Foods, Inc., for nearly $1.08 billion.  Bellisio manufactures and distributes single-serve, frozen entrees under several brands including “Michelina’s,” “Atkins,” “Boston Market,” “Chili’s,” “EatingWell” and “Eat”.  It also manufactures private-label and food-service products.

 

Information: Adirek Sripratak, Charoen Pokphand Foods, C.P. Tower, 313 Silom Road, Bangrak, Bangkok 10500, Thailand (Phone +66-0-2625-8000, Fax +66-0-2625-2139, Emails: Consumer Center consumercenter@cpf.co.th, Press Center pr@cpf.co.th, Recruitment Center job@cpf.co.th, Company Secretary, csoffice@cpf.co.th Investor Relations, iroffice@cpf.co.th, Corporate Social Responsibility and Sustainable Development i-sd@cpmail.in, Webpage http://www.cpfworldwide.com/en/about).

 

Source: Bangkok Post.  The World on His Plate.  Nareerat Wiriyapong.  Photo: Somchai Poomlard.  June 5, 2017.